Here are 7 signs that you need a new website. The success of moving a new visitor through your website quickly and easily, giving them what they need to solve their problem, is dependent on user experience or UX design.
What Are the 7 Signs That You Need a New Website?
Does your website appear to have been constructed before time? Is there a confusing experience, outdated content, or too many 4 04 errors for customers? Have all your online leads dried up? Then it’s time for a new business website.
Your company’s website should be your strongest digital tool to promote products and services, drive sales or transformation, and tell your story, whether you’re an owner, sales representative, or marketer. A clunky site tells the story of an enterprise that doesn’t care about the details or, worse, does not help people get a sense of you.
Here are some of the signs that indicate that your website’s time has come and we, Red Berries web design agency in Dubai and eCommerce development company in Dubai can assist you with the same.
1- Your website isn’t Loading Quickly Enough
With a 2018 Speed Update that gave mobile searches more weight, Google acknowledged that speed is a ranking factor for searches on all devices.
Your audience will not wait 30 seconds for your content to load, whether on a desktop or a smartphone. They’ll return to the search results and select another option, which is bad for business.
You can check your Google Analytics page timings data or use tools like Google’s PageSpeed Insights to test your site. If a small number of pages are performing poorly, speed optimizations can help. If most of your website’s pages take too long to load, it’s time to look at the big picture.
2- Your website isn’t Optimized for Mobile Devices
As previously stated, Google favors sites that provide a fast experience for mobile visitors, who account for around 57 percent of organic searches in the United States and similar numbers in Canada, Japan, and the United Kingdom, when displaying local search results, such as “where” and “when” searches that typically relate to shopping, food, or entertainment, Google’s algorithm pairs mobile-friendly sites with proximity to the searcher (among its many ranking factors).
If you visit your site on a mobile device and the content breaks or falls apart while trying to fit on a small screen, that’s a bad user experience, and Google will notice.
3- Your website is not Receiving Organic Traffic
Visitors to your site open up new opportunities for engagement, showcasing your skills, and sharing your story. If no one visits your site, they won’t be able to make purchases, sign up for newsletters, or learn enough about your business to make an informed decision.
4- Your website is quite old
Old web designs are interesting to look at — seriously, look at these old sites still active! — but only in a nostalgic, “kids today don’t remember what dial-up was like” kind of way. For most businesses, an out-of-date website is a major detriment.
Here are 6 major reasons why an outdated website can harm your business:
- Inadequate impression of your company’s personality and abilities
SEO suffers because of out-of-date security.
- SEO suffers from a lack of fresh content as well.
- There is a high likelihood of mobile incompatibility.
- Reduced accessibility and usability equal a bad user experience.
- It appears that you are unconcerned (or you might not still be around)
- It’s time to get a new business website if your current one doesn’t provide the same level of customer service as speaking with you in person or over the phone.
5- Your website does not Accurately Represent Your Services
Since your site was built, you may have gone through a rebrand (or two). Because the web development and design were handled by a person or agency you no longer work with, it may be missing new products, services, and team members, and you have no idea how to update it.
Remember that your website is a tool that your sales team, marketing department, and anyone else in your company can use to explain who you are and what you do to potential clients. It could even be the only way for people to learn about you or purchase your goods.
You probably already know you need a new website if it doesn’t showcase your current capabilities or contains outdated content that doesn’t accurately represent your brand.
6- Your website provides a poor user experience
The success of moving a new visitor through your website quickly and easily, giving them what they need to solve their problem, is dependent on user experience or UX design.
The navigation and architecture of your site and how and where content is delivered during the visitor’s journey are all covered by UX design. With global Internet usage increasing year after year, users have a clear idea of what websites should do and high expectations for usability.
If it’s just a matter of cleaning up your navigation blunders and you have the means to do so, go ahead and do it! A redesign is required if your site has multiple major UX issues with structure and content.
7- Your website isn’t Converting
Sales. Subscribers to your email list Ambassadors for the brand. All these things are things we hope to gain from our websites. And all of these are things that our websites should be able to provide.
A referral business website should immediately communicate your capabilities and feature content that demonstrates your trust and credibility (case studies, testimonials, partnerships, or clients). It should generate leads through this persuasive content, such as contact form submissions, email or phone call clicks, downloads, and demo requests.
An inbound marketing website aims to increase business awareness and growth while also attracting traffic and building relationships. Email sign-ups, social media engagement, downloads, and content engagement should all be generated by it.
Finally, if your site isn’t meeting those objectives, you might fix it by making design and copy changes that emphasize conversion content. However, it could be something more serious, such as a combination of poor UX, poor SEO, and technical issues with the site’s development, so don’t hesitate to check a web design agency or a digital marketing agency.