Freelance digital marketing is a great way to flex your creativity, earn extra bucks, and make some valuable connections. More and more people are adopting it as a full-time career. It has so much potential because companies of all sizes are in constant and dire need of freelance digital marketers.
Companies are leveraging social media for their marketing purposes. For instance, I saw a list of Spectrum packages on a social media forum and chose one to subscribe to. Similarly, businesses are relying more and more on content creation and SEO strategies. Marketing teams are relying on email and social media marketing to a great extent. With so many job roles to fill in this industry, people have more chances to pursue freelance digital marketing as a career.
If you are a newbie, a pro, or someone who is planning to get into freelance digital marketing, you could benefit from these tips:
Identify Your Skill Set and Talents
If you want to explore all the freelance digital secrets, you need to be well aware of all your skills. If you don’t recognize your own skills, it will be hard to utilize them. Also, consider the things you have experience in. Have you experienced managing social media? Are you aware of how a PPC campaign runs of Google AdWords? Have you practiced various SEO tactics? Try jotting them down on a piece of paper.
Also, note down the soft skills and other talents you have. You need to be self-aware if you want to be successful. And that’s true for any field and profession that you may aspire to excel in. Are you good at problem-solving? Are you good at identifying various strategies? Are you intuitive about the upcoming marketing and business trends? Once you know about all these things, you will be in a better position to set your goals.
Find a Niche for Yourself
Choosing your niche is the next step. Newbie freelancers are not specific enough with their niche and that’s a huge mistake. For instance, if a freelancer digital marketer thinks he would land more jobs if he caters to small businesses and startups, then he is wrong. How? Because the small business industry is a gigantic niche. It includes setups with different services and products. They have completely different audiences and their goals are also entirely different.
Therefore, instead of getting more chances of landing jobs, you will be unable to tailor your entire pitch for this hyper-targeted clientele. It will be very difficult for you to take care of these diverse niches and to convince them all that you can do the job for them.
So, it would be a good idea if you narrow down your specific niche and look for the relevant clients. It’s in the best interest of both parties. You can thank us later for these valuable freelance digital secrets.
Develop Your Own Personal Brand
As a newbie digital marketing freelancer, you may think that the key to becoming successful is being great at your job. Unfortunately, it is a little more than that. It is just one part of the puzzle. You essentially need to emerge as a brand despite all your capabilities. You need to have an identification of your own and your personal brand. Work on having a distinct identification amongst other freelancers.
To come up with your own brand, think about how your clients describe you. Or, how you want them to describe you. This will make figuring it out easier for you. Skim through the following effective tips if you want to give an unafraid and innovative impression to your clientele. With these tips, you can also portray yourself like a pro. Check out these freelance digital secrets:
- Design a snazzy and catchy website or get one designed for you.
- Use an AI-powered scheduling tool to set up all your client meetings instead of doing it manually.
- Experiment with more innovative and game-changing strategies instead of using the same old tactics.
- Keep your blog updated with posts about contemporary industry trends.
- Keep a keen eye for guest post opportunities in other industry-related websites.
- Showcase your unique personality to convey a sense of responsible professionalism.
- Have a logo that has an impact.
Look For Your Clients
Consider looking for your clients on various online platforms and job sites. Various companies outsource different tasks to freelancers using forums like Upwork. If you have a registered account, you can take advantage of these opportunities. You can see the ads of posted jobs, send proposals and get yourself some freelance marketing jobs.
In addition to freelancer platforms, check out the traditional job sites too. Also, don’t miss out on reaching out to companies hiring for full-time positions for digital marketers. You will be surprised to know how open they are to outsource work to freelancers. This is one of the many freelance digital secrets, not many people are aware of.
Figure Out How Much You Should Charge
Don’t offer free service unless it is a highly reputable digital marketing company that you essentially want to be associated with. One instance is forums like MailChimp looking for a freelancer. Getting these names on your resume is worth taking projects at zero cost. But otherwise, look into the market and fix a legit cost for your services. you can consider an hourly rate or whatever you think is suitable according to the industry standards.
Take advantage of these incredible tips and good luck!