5 Benefits of SEO to Business

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5 Benefits of SEO to Business

The secret to every successful business website is SEO. In this post, you will learn the 5 Benefits of SEO to Business.

 

Almost all mortar and brick business has an online presence in the form of a website depicting the service, testimonial, or business plan to their visitor.

But what if the customer can’t find your website because of the large number of websites? How will they find the amazing service you offer. Creating a website for your business is not the only step that drives thousands of organic visitors to your website, but you need your website to be properly search engine optimized before you can get valuable traffic from search engines.

The benefits that every business owner derive from creating a website is much with as much as 92% of customer would visit the business address to purchase your product, call your phone for direction or enquires after visiting your business website, but ranking higher for keywords in the search engine can be difficult with an established website with high domain authority dominating the search engine for keywords with high search volume.

To succeed in your business, you have to understand what SEO is and the benefits you can get from SEO. But most small businesses do not care about SEO. They create the business website and stop working on the SEO of their website. This practice has stopped small business owners from getting organic traffic to their websites because SEO involves time and patience.

In this article, I will list the benefits of SEO to businesses, whether small or medium businesses. If you don’t know how to SEO your website properly, there are trusted SEO agencies with proven track records and experience that you can consult for your business.

5 Benefits of SEO to Business

  • High Ranking for Keywords

Before Google can rank your website for keywords, there are steps that you have to take:

Include your keywords in the title page, URL, h1, h2, h3, and conclusion of your article. When search engine robots visit your website, it would crawl and index your post with keywords for which you are trying to rank.

Write a long post of 1500 to 2000 words with images, video, or infographic to help your visitor understand your post.
Make sure that your website is mobile-friendly to get mobile users, with 54 % of users on Google using mobile. You also avoid Google penalization that target site that is not mobile-friendly, leading to a low ranking of your content in their search console.
Reduce the loading time of your website to Google standard; this reduces your bounce rate and increases your ranking position in the SERP.

When you do this, Google considers your content highly valuable to its user and crawls and indexes your keywords.

Look for keywords of buying customers related to your business in the discovery stage and within your location. When your website is ranked higher for these keywords in SERP, the number of visitors increases, and you are sure that the visitor can become your customer eventually.

  • Increase your business exposure

Before any customer can buy any products, they have to know your business before and what your business stands for. An online website can help to increase your business exposure to numerous customers about your business.

Even if they do not make any purchase right away, you can be sure that you will be their first point of call when they need your service.

Businesses that target local customers gain more because their targeted audience is not large. Their prospective customers can know more about their business using online platforms through their website and offline platforms through their physical address.

  • 24/7 Customer Support

For a small business with no funds to spare to hire a customer service officer every night to answer inquiries and questions about your business, you can use your website as a customer support platform to engage your customer by providing a quick solution to their problem using frequently asked question (FAQ) to highlight commonly ask question about your service and providing the answer.

To find the questions to include in your FAQ, you can conduct a quick survey by asking your customer to fill out a questionnaire about your service.

From the answers provided, you should be able to know the common problems that your customers face when using your service and include the questions and answers to the question in the FAQ section of your website.

  • Capture Your Visitor’s heart

What makes a business stand out from the pack is its website, the first impression that help visitor to trust your business and eventually buy your products is a well-designed and up-to-date website.

Your website makes it easy for you to capture your visitor’s hearts and trust your business. When I visit a small business website, I look at the footer because it displays the year that the website was created and if it is still up to date. Your website should display the current year because it shows that your business is still functioning.

Another way to improve your visitor trust is to install an SSL certificate on your website. When you install an SSL certificate on your website, it displays a small green padlock icon beside your Url on your browser, and this shows that your visitor data like email address, credit card, and phone number are secure. Google also increases the website’s rank position with an SSL certificate in SERP over the website without an SSL certificate. Bluehost offers a free SSL certificate along with your web hosting when you buy their buy for just $2.95 per month.

  • High Return on Investment

A well-optimized website involves time, planning, and money. If you think you can’t spend your resources on SEO, you are losing money.

Compare the amount of money you spend on advertisement because you are looking for a targeted visitor to your site when you can get this targeted traffic for free.

Before you can achieve a high ranking for keywords, you need to have some time and patience; newly created websites take for some time at least 3 – 6 months to rank their keyword in SERP.

Before you can benefit from SEO, you need to create and submit your sitemap to the search engine console. This makes it easy for their search robot to crawl your website for keywords and monitor your site traffic, keyword ranking, and site performance through Google Analytics.

These are the 5 benefits of SEO to business. If you have any other benefits, let us know in the comment box below.

 

 

 

 

 

 

3 thoughts on “5 Benefits of SEO to Business”

  1. Pingback: 4 Bad SEO Practices That Can Affect Your Blog - Tech Magazine
  2. Hello! I just would like to give a huge thumbs up for the great info you have here on this post. I will be coming back to your blog for more soon.

    Reply

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